Branding

A brand is more than your logo — it’s the face of your organization. We create unique, memorable brand identities that resonate with your target audience across all touchpoints.

Logo

Colour Palette

Typography

Services:

Graphic Applications (Brand Toolkit)

Packaging Design

Messaging

New Level Brewing

We evolved New Level’s existing logo from its original form into the fun, slimy version that’s in use on their cans today. It’s paired with their illustrated viking crest to create a brand package that’s dripping with personality. The viking crest was featured in Logo Lounge Volume 14, a showcase of top logo work from around the globe.

Anti Diet
Diet Club

We were approached to create a brand and packaging for this subscription-based prepared meal plan borne from the pandemic restaurant industry shutdown. Offering healthy meals for those without the time or tools to cook a great-tasting nutritious meal on their own, this brand is all about eating and feeling good. Upon its launch in 2021, this brand was briefly the top trending logo in the world on Instagram.

Calgary Seniors Social Supports

Seniors like to have fun too! We worked with the Calgary Seniors' Resource Society to create an energetic logotype for their social supports program. This unexpected visual solution puts a spotlight on the vibrancy and playfulness of Calgary’s senior population that’s often overlooked.

Misc Marks

A selection of some of our favourite brand, logo, and mascot work from recent years.