Slugger is a graphic
design studio comprised
of Chris Pecora and
Cam Hoff.
Since 2016 we’ve been contributing to the visual landscape of western Canada through our public art and client work. As a dedicated team of two, we pride ourselves on overseeing every aspect of every project — from concept to final production. This attention to detail, paired with our collaborative approach with clients ensures creative solutions that are appropriate to the audience and context of the work. Our portfolio reflects this commitment to a process-driven approach through a diverse range of styles, from representative illustrations to abstract geometric compositions. And while our style is hard to pin down, there are stylistic threads woven across our portfolio including bold colour applications, playful imagery and a strong graphic design influence.
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Cam Hoff is an award-winning graphic designer based in Calgary, Alberta. Cam’s ability to reliably craft design solutions that communicate effectively with the target audience has made him a valued member of many creative teams over the past twenty-five years.
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Chris Pecora is a designer based in western Canada. Over the past seventeen years his freelance creative output has included graphic design, illustration, printmaking, exhibition design, maps, murals, and publishing.
Working With Slugger
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Every project begins with a meeting (or at least an email) to learn as much about your product or service offering as possible. We’ll define your communication goals, audience and more which will form the creative brief and ultimately measure the success of the work.
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This is the fun part, where we take everything we learned in the discovery phase and put pencil to paper. This can include sketches, vector graphics, digital illustrations and even slapping paint on a wall - with client reviews at key checkpoints to ensure we’re on the same page every step of the way.
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Upon creative approval, the final stage is delivery, where we provide you with all the final files you need. With decades of experience in print and on screen, you can be confident we’ll provide everything you need to execute without issue. And we’re always happy to work closely with your suppliers to review proofs and ensure everything comes out perfectly.
While working on projects with clients and stakeholders we’ve crafted our time-tested creative process. The core of this process is to approach every project as an exercise in visual communications, tailoring our creations to each unique audience and context, resulting in striking solutions that memorably convey your key message.
Our Services
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A brand is more than your logo - it’s the face of your organization. We create unique, memorable brand identities that resonate with your target audience across all touchpoints.
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Illustration is an effective way to make your brand stand out from the pack. We create custom illustrations in a diverse range of styles that convey your message, dripping with our trademark wit and charm.
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Slugger loves to add some visual pop to businesses, retail spaces, and events through environmental design. We boast an extensive portfolio of custom murals for commercial and residential clients, from creative concept to painted application.
Select Clients
Alumni Sandwiches
ATB
Bailey Nelson
Beltline Urban Mural Project
Calgary Co-op
Calgary International Film Festival
Calgary Municipal Land Corporation
City of Calgary
CJSW
Daughter Creative
New Level Brewing
Sled Island Music Festival
The Sprawl
Tokyo Smoke