New Level Brewing

We partnered with New Level in 2017 to bring their brand to life with ghastly character illustrations, beer names, and packaging designs for cans and boxes. Today we continue to work together — adding to their legion of craft beer ghouls and demons in liquor stores across Alberta.

Upon New Level’s fifth anniversary in 2022, we led a brand evolution that started with a slimy update to their original logo. This was paired with a new viking crest secondary mark, plus a revamped can design with larger, more detailed illustrations and a unique all-black can.